Panchatantra Stories

At the brink of this social media revolution story, while we are planning our next step, let’s dive into the concept of Storytelling. While many of us would find this concept new and alien, the ones who are into advertising and branding would agree that it has proved to be a very successful technique in communication industry but its roots are laid down in ancient history. And yet one would counter its relevance, I could put forth an example not so recent but quite relevant.

Storytelling, as a form of communication, is not newly coined and so does it use to position a belief in the mind of listeners. I could see its existence in everything from a drama script, filmmaking to a music video and ad making.